Last weekend, I had the inspiring pleasure of working with a rising young star, Phaze, and my good friend Peter Sobat of Sobat Music Group. Signed to Sobat Music Group in 2012, Phaze has set an unprecedented bar of excellence that encompasses all the necessary ingredients of star status with his new mixtape “Dead Memories”. More than just pulsating words on hypnotic beats, “Dead Memories” is a shining plethora of music at its best and promises to leave a lasting imprint on the game. I was one lucky girl, working with two amazing and talented artists — I was also able to sit down with Phaze for an exclusive interview! Try not to eat your heart out, ladies.
What was your biggest inspiration for Dead Memories?
My biggest inspiration for Dead Memories was just to simply make good music that people can relate to… but at the same time, have an actual purpose. Not just lyrics layered over a beat.
What musicians have influenced you the most? Why?
I believe Kanye has definitely influenced me the most just because of his pure creativity and attitude when approaching his music. He doesn’t care about other people’s opinions, which is a major aspect of creating great music. Also, Kendrick Lamar & Wale who I think are just pure geniuses and are reinventing Hip-Hop right now.
Who is your target audience and what’s their music style?
I think my target audience is anybody who is just a fan of music. And, of course, the ladies; I try to make music that appeals to both Genders. I think the style is just creative and feel good music with a message behind it all.
What was your biggest challenge getting to where you are now?
I think my biggest challenge, personally, was just getting people to take the time and listen to my music and what I had to say as an artist. Coming out of LA, a lot of people don’t really give you a chance unless the beat’s banging or it’s a club song. But once people actually sat down and began to listen I feel like my music just spoke for itself.
If you can give any advice to young artists/entrepreneurs, what would you tell them?
I would say to keep working at it. There’s no better teacher than experience. As long as you’re working hard, with a pure heart, you’ll be good.
Are you planning anything exciting for 2012?
Yea! This year I’ll be dropping my first ever EP with all original content! I’m looking forward to actually getting out and doing some shows in my hometown as well. So, this year should be really dope!
Los Angeles bred artist, Phaze, dropped “Nineteen Ninety Four” his first official Mixtape in the Summer 2011 and has been on a nonstop mission to the top. His highly talked about appearance at the 2009 BET Awards Show has poised Phaze as Hip Hop’s next star. With nearly 12,000 Twitter fans, Phaze is clearly trailblazing a path of imminent commercial success. His heart-stopping presence, unending arsenal of lyrics and serious work ethic, has garnered him global attention, most recently appearing in the prestigious editorial Vogue Japan.
MEDIA CONTACT
Peter Sobat
SOBAT MUSIC GROUP
mrsobat@me.com
