Last weekend, I had the inspiring pleasure of working with a rising young star, Phaze, and my good friend Peter Sobat of Sobat Music Group.  Signed to Sobat Music Group in 2012, Phaze has set an unprecedented bar of excellence that encompasses all the necessary ingredients of star status with his new mixtape “Dead Memories”.  More than just pulsating words on hypnotic beats, “Dead Memories” is a shining plethora of music at its best and promises to leave a lasting imprint on the game.  I was one lucky girl, working with two amazing and talented artists — I was also able to sit down with Phaze for an exclusive interview! Try not to eat your heart out, ladies.

DOWNLOAD DEAD MEMORIES

What was your biggest inspiration for Dead Memories?
My biggest inspiration for Dead Memories was just to simply make good music that people can relate to… but at the same time, have an actual purpose.  Not just lyrics layered over a beat.

What musicians have influenced you the most? Why?
I believe Kanye has definitely influenced me the most just because of his pure creativity and attitude when approaching his music. He doesn’t care about other people’s opinions, which is a major aspect of creating great music.  Also, Kendrick Lamar & Wale who I think are just pure geniuses and are reinventing Hip-Hop right now.

Who is your target audience and what’s their music style?
I think my target audience is anybody who is just a fan of music.  And, of course, the ladies; I try to make music that appeals to both Genders. I think the style is just creative and feel good music with a message behind it all.

What was your biggest challenge getting to where you are now?
I think my biggest challenge, personally, was just getting people to take the time and listen to my music and what I had to say as an artist. Coming out of LA, a lot of people don’t really give you a chance unless the beat’s banging or it’s a club song.  But once people actually sat down and began to listen I feel like my music just spoke for itself.

If you can give any advice to young artists/entrepreneurs, what would you tell them?
I would say to keep working at it. There’s no better teacher than experience. As long as you’re working hard, with a pure heart, you’ll be good.

Are you planning anything exciting for 2012?
Yea! This year I’ll be dropping my first ever EP with all original content! I’m looking forward to actually getting out and doing some shows in my hometown as well.  So, this year should be really dope!

Los Angeles bred artist, Phaze, dropped “Nineteen Ninety Four” his first official Mixtape in the Summer 2011 and has been on a nonstop mission to the top.  His highly talked about appearance at the 2009 BET Awards Show has poised Phaze as Hip Hop’s next star.  With nearly 12,000 Twitter fans, Phaze is clearly trailblazing a path of imminent commercial success. His heart-stopping presence, unending arsenal of lyrics and serious work ethic, has garnered him global attention, most recently appearing in the prestigious editorial Vogue Japan.

DOWNLOAD DEAD MEMORIES

WWW.OFFICIALPHAZEMUSIC.COM 

MEDIA CONTACT
Peter Sobat
SOBAT MUSIC GROUP
mrsobat@me.com

Photo Courtesy of LA Inspiration

Photo Courtesy of Wrecked Stellar

Photo Courtesy of Gen Art

I know I’m lagging!  Hopefully, I’ll post up the photos I took last Saturday at Gen Art by this weekend.  

To see all the looks from the runway, check out the official Gen Art coverage below.

WOMENSWEAR
	71 STANTON Profile Runway Video
	Dear Creatures Profile Runway Video
	Funktional Profile  Runway Video
	ODYLYNE Profile Runway Video
	Stand and Deliver Profile  Runway Video
SWIMWEAR
	We Are Handsome Profile Runway Video
MENSWEAR
	CHAMBERS Profile Runway Video
ACCESSORY
IMAN TOLOUI Plomo Sticks & Stones TOMTOM

Anyway, most of you are asking where we got/bought it, etc. — we actually designed the costumes ourselves and had them custom-made (it took about a week to design, get fitted, and made).  I believe the material we bought was a polyester blend; and we just bought two yards of color (each color) at a local fabric store, and a yard of black (each).  The thigh high black boots, we just bought at a shoe store, I think I bought mine at Cathy Jean.  And, the weapons were just purchased at Party City, except my friend’s stick is actually a mop and she spray painted it, LOL.  Anyway, hope this helps!